Campaign Update
Tuesday, January 23, 2007

Listen for our Statewide Radio Campaign!

Today, the 100% Campaign launched a statewide radio campaign to continue to build momentum for providing health insurance for all of California's children. The radio ads will run in almost every major media market in California over the next five weeks.

Two different ads, "Emergency Room" and "Doctor Visit", are intended to highlight the common-sense arguments for making sure the 763,000 uninsured children in California gain coverage this year.

These ads are the second phase in a multi-pronged public education campaign emphasizing the importance of providing health coverage for all children. The campaign began two weeks ago with full-page ads in major newspapers across the state.

** Read today's press release: "Children's Health Advocates Launch Statewide Radio Campaign"

The 100% Campaign, a collaborative effort of Children Now, Children's Defense Fund and The Children's Partnership, was created to ensure that all of California's children obtain the health insurance they need to grow up strong and healthy.
www.100percentcampaign.org

The PICO California Project is the united effort of 20 California congregation-community organizations affiliated with the PICO National Network. Collectively, we represent 350 congregations and 400,000 families statewide and are actively organizing in over 70 cities in Northern and Southern California.
www.picocalifornia.org